Logo courtesy of Placer County

AUBURN, CA (MPG) - The Placer County Board of Supervisors on Tuesday approved the renewal of the North Lake Tahoe Tourism Business Improvement District. The action follows the business community’s petition to continue the district and supports a 10-year extension beginning July 1, 2026.

The Tourism Business Improvement District renewal will allow the North Tahoe Community Alliance to build on the progress and success this substantial funding source has provided for the region. The Tourism Business Improvement District collects approximately $6.5 million annually to reinvest in community projects and programs that support environmental stewardship, economic vitality and initiatives to reduce human impacts on the region.

State law requires that the formation or renewal process be initiated by petitions from more than 50% of the businesses proposed to be assessed. As of Oct. 14, the Placer County Treasurer-Tax Collector verified that a majority threshold had been met. In total, 98 businesses within the assessment area submitted petitions supporting continuation of the Tourism Business Improvement District.

“Through strong public-private partnerships with our businesses in the North Lake Tahoe region, we are better positioned to work together to support the community on critical needs for the future,” said Placer Deputy County Executive Officer for Tahoe Stephanie Holloway. “Today’s action reflects appreciation and trust in our local businesses and partners who are aligned with the Board of Supervisors to support economic vitality, environmental stewardship and community reinvestment in the region.”

Since its formation in 2021, the Tourism Business Improvement District, combined with Placer County transient occupancy tax reinvestments, has contributed more than $40 million to support 58 locally prioritized programs and projects through the Transient Occupancy Tax - Tourism Business Improvement District Dollars at Work program. These investments have helped revitalize the historic Watson Cabin in Tahoe City, created a community art and gathering space at North Tahoe Regional Park, advanced workforce housing initiatives, increased TART Connect service hours, supported trail improvements, funded beach cleaning projects and more.

The board also approved the 2026–2036 Tourism Business Improvement District Management District Plan.

Renewal of the Tourism Business Improvement District has facilitated the continued reinvestment of an estimated $160 million in Tourism Business Improvement District and Transient Occupancy Tax combined revenue over the next decade. These funds will continue to be reinvested in programs that benefit residents, businesses and visitors alike, guided by the updated Tourism Business Improvement District Management District Plan, the 10-year memorandum of understanding with Placer County and informed by ongoing community engagement.

“This milestone would not have been possible without the overwhelming support of assessed local businesses, of which 70.6% of revenue-weighted petition signatures were in favor, representing 98 businesses in the assessment area,” said Tony Karwowski, North Tahoe Community Alliance president and CEO. “I’d like to express deep gratitude to every business that contributed to the Tourism Business Improvement District renewal effort. This renewal is a testament to the unique nature and success of the private-public partnership between local businesses, the North Tahoe Community Alliance, and Placer County.”

More information about the North Lake Tahoe Tourism Business Improvement District and the Management District Plan is available here: https://www.northtahoecommunityalliance.com/what-we-do/because-of-tbid/.

About TOT-TBID Dollars at Work

Since 2021, over $40 million in Transient Occupancy Tax-Tourism Business Improvement District Dollars at Work direct revenues have been invested in support of 58 projects and programs that align with the North Lake Tahoe community’s priorities. Committees convened by the North Tahoe Community Alliance that represent a diverse collection of local voices and the North Tahoe Community Alliance Board of Directors evaluate and determine which investment opportunities to fund with Tourism Business Improvement District dollars, or to recommend to the Placer County Board of Supervisors for funding with Transient Occupancy Tax dollars. Learn more about the Transient Occupancy Tax-Tourism Business Improvement District Dollars at Work program and the initiatives it has supported at https://www.northtahoecommunityalliance.com/what-we-do/tot-tbid-dollars-at-work/.