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Auburn Sentinel

PCF Helps Ali Goff Do What She Does Best

Dec 02, 2025 03:38PM ● By Placer Community Foundation News Release

Pictured is Ali Goff. Photo courtesy of Placer Community Foundation


PLACER COUNTY, CA (MPG) - Ali Goff is a people person. As founder and CEO of Goff Legal, PC, a boutique law firm in Rocklin dedicated to estate planning and administration, she delights in getting to know her clients on a personal basis and helping them through challenging moments in their lives.

“The part I love about my career is that I get to put together a plan that gives them peace of mind and gives their family actual support,” said Ali. “Everyone thinks about death, but when you put the plan down on paper, it helps bring a kind of calm.”

Ali and her team of attorneys help their clients “give forward” to their families, causes and communities through estate planning, wills and trusts, living trusts, and much more. As a long-time local (she grew up in the area and attended Sierra College), Ali understands the benefits of making sure her clients are aware of ways they can support the community—especially through the Placer Community Foundation (PCF).

“When I served as president of Friends of the Roseville Public Library, Placer Community Foundation was doing board training. I saw what they could do for us as a small nonprofit and realized all the good they could facilitate in the community,” said Ali. 

“I don’t tell my clients to pick a certain charity, but Placer Community Foundation has a lot of non-biased information. I don’t have the time necessary to vet non-profits for my clients. That’s not my job — but it is PCF’s. They make my job easier!”

Ali also appreciates that giving through Placer Community Foundation allows her clients flexibility and money-saving opportunities.

“If my client changes their mind about how they want their gifts to be used, they can update a memorandum with Placer Community Foundation at any time, for free, without paying extra fees,” said Ali. “It’s a win-win for the client and the charities.”

To learn more about Ali and her work at Goff Legal, PC, visit GoffLegal.com

To plan a legacy gift, visit: https://www.placercf.org/plan-a-legacy?mc_cid=cb6dad468c&mc_eid=44491adf44/.

To learn more about Placer Community Foundation, contact Jessica Hubbard, Philanthropic Services Manager, for a free, no obligation consultation at [email protected] or 530-885-4920.